120 Fleet Street

From logo placement to lived partnership

106

Increase in brand engagement compared to previous Anno game reveals

106

Increase in brand engagement compared to previous Anno game reveals

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Our role

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Visual Identity

[

Our role

]

Visual Identity

Cultivate the joy of branding

This is a rich text field, with a max-height set, meaning that when you click more info it will expand down to open the full case study content Before there’s a spade in the ground or funding is secured, before the hoardings go up or the doors open, there’s always an idea. A flicker of possibility. And someone brave enough to pursue it.

We’ve worked with enough developers, architects and placemakers to know that progress is rarely straightforward. The path from idea to impact is long, winding, and often unpredictable. So, what helps people move forward? What gives structure to the chaos, and clarity to the complexity?

Our answer: the story.

Not in the superficial sense. Not spin. But the deeper kind – story as structure, as the signal, as the thread that ties everything together. And the earlier that it’s uncovered, the sooner you can unlock its power.

To bring this to life, we frame the development journey as a four-act story. One that reflects the rhythm of the process, and the emotional arc that runs through it.

This is a rich text field, with a max-height set, meaning that when you click more info it will expand down to open the full case study content Before there’s a spade in the ground or funding is secured, before the hoardings go up or the doors open, there’s always an idea. A flicker of possibility. And someone brave enough to pursue it.

We’ve worked with enough developers, architects and placemakers to know that progress is rarely straightforward. The path from idea to impact is long, winding, and often unpredictable. So, what helps people move forward? What gives structure to the chaos, and clarity to the complexity?

Our answer: the story.

Not in the superficial sense. Not spin. But the deeper kind – story as structure, as the signal, as the thread that ties everything together. And the earlier that it’s uncovered, the sooner you can unlock its power.

To bring this to life, we frame the development journey as a four-act story. One that reflects the rhythm of the process, and the emotional arc that runs through it.

More info

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Innocent

Marketing Director, Amtico

More work

Work

Possibility begins
where certainty ends

Together, that's where we start

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