A new standard for amateur boxing
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Our role
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Brand strategy & positioning / Visual identity assets / Verbal identity / Tone of voice / Guidelines
“Continuous brought the strategic rigour and creativity we needed. They've delivered a brand identity that reflects the ambition of World Boxing and the prestige of the Championships, while capturing the inclusive and welcoming spirit we want every athlete, fan and stakeholder to feel in Liverpool this year.”
John Muddeman
Event Director, World Boxing
“When we bring events to Liverpool, the city takes ownership and says, ‘This is our event and we’re proud of it’. That pride and passion has been shared with the world, while still making sure the event is for everyone. That balance is what has made this championship feel so special, and different to other events on a similar scale.”
Jen Falding
Head of Major Sports Events, Liverpool City Council
