Download your guide
Simple guides for building product manufacturers to transform your challenges into growth opportunities

Connecting everyday products to people, purpose, and potential

With over 25 years of experience creating unforgettable brands for products that enrich our everyday spaces, we’ve enabled industry giants like Ideal Standard and Amtico to lay the foundations for growth.

Whether you want to change brand perceptions, strengthen equity, or grow distribution channels, we’re here to help.

How?

By working with real human insights, to generate real human impact.

Ideal Standard

20% revenue growth within first full year of repositioning and a brand that employees are proud to represent.

Amtico

A 10-year relationship working with the brand to maintain its leadership position by provoking emotional connections that go beyond product.

Masonite

In the six years we worked with Masonite we aligned the team behind an elevated positioning, and revenue increased by 15%.

how we, can help you.

Brand differentiation

Are you competing with similar established brands, seen as a commodity or wanting to avoid consumer downtrading?

Make your brand indispensable by shaping perceptions, building equity and creating connections.

This guide offers strategies to position your brand as a leader in your sector, avoiding consumer downtrading and competing with established industry names.

Strengthening brand perception & equity in the building products market.

Creating emotional connections with B2B and B2C audiences.

Aligning with market trends to stay relevant and resilient.

Understanding key audience

Are you facing distribution complexity? Has managing dealers, merchants, specifiers, retailers and customers got you in a spin?

Grow distribution channels by understanding the needs of key audience groups.

This guide provides practical advice on earning trust and building loyalty with specifiers by understanding their needs and positioning your products as essential tools for their success.

What specifiers need from building product manufacturers.

Practical ways to stand out in a crowded market.

Tips for becoming a go-to resource for specifiers.

Brand messaging

Is your brand or product portfolio complex, technical or confusing? Do you have a clear offer and know how to communicate its value?

Connect to your key audiences by making the functional benefit more emotional.

This guide helps you simplify complex products to appeal to non-technical audiences, from specifiers to end-users.

Translating technical details into clear benefits.

Crafting messaging that resonates with decision-makers and influencers.

Using storytelling to communicate your product's value

WHAT’S HOLDING YOU BACK?

TELL US YOUR CHALLENGES AND RECEIVE YOUR GUIDEs TO GROWTH

By completing the form below, you agree to receive guides, insights and email updates from Continuous.

1

Your details

2

Choose the guides you'd like to receive:

Continuous is 100% compliant with the General Data Protection Regulation (GDPR). To learn more, click here to view our privacy policy.

We use a double opt-in approach so check your emails once you've clicked the button below.

All done!

First you'll receive an email as part of our double opt-in process.

Once you've agreed to that we'll then send you the guides you requested in a separate email.

Oh no, that didn't seem to work...

Please check you've completed the form correctly and try again.