The latest from the Continuous studio.

When is the best time to launch your Christmas campaign?

Olivia makes the case that launching Christmas campaigns early is not only predictable and oversaturating the market, it can be fundamentally damaging to creative industries

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Collaboration for Menopause Awareness Month

Aiming to change the cultural zeitgeist for menopausal women

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SS24 brand campaign essentials

Strategy director, Caroline Whittaker, on fail-proof campaign essentials, making a big splash, and her timeless advice to all brands

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Flower Power: A sustainability campaign for Primark Cares to put Manchester in bloom

From illustration to shop window – a look behind a powerful, floral campaign with a very tight turn-around

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The subtle art of giving a f**k

Insight into the work culture at Continuous by someone who didn't make the rules

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Good to globe

Five steps for success when repositioning a global brand

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Styling sustainability with simplicity – part 01

Making the complex clear with Primark Cares – the first edition of our four-part series on building sustainability into your fashion brand

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5 simple ways to launch your rebrand internally

Get your people onboard, excited, and championing change using these key takeaways from Primark’s Love The Feeling rebrand

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Here’s to the haters

Why having haters can sometimes be a good thing for brands – by Associate Creative Director, Olivia Downing

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The work that made me

Creative Director, Steve Conchie, shares the work that has influenced his career

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The Hidden Asset: Understanding the Importance of Brand Equity

A 4-part guide for marketers on how to build brand equity by MD, Stephen Ardern

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Barbie x Primark

MD, Stephen Ardern on why Primark’s collaboration with Mattel is a match made in Barbie Land

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Olivia Downing receives Honorary Master of Arts from Leeds Arts Uni

In recognition for her work and support for women within the advertising industry

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Steve Conchie joins as Creative Director

Meet our new leadership line up

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Taking Bulgaria’s homegrown tech hub global

Bulgaria’s tech scene is thriving – but how can it overcome its obstacles and finally receive the global recognition it deserves

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What makes a great brand campaign in 2023?

Five key components to focus on from our Strategy Director, Caroline Whittaker

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The benefits of building sustainability into your brand strategy

Doing what’s best for people, planet, and profit

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‘Unpredictable is my prediction for 2023’

Managing Director, Stephen Ardern, discusses what he predicts businesses can expect this year

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Four reasons to invest in brand building during times of financial crisis

Research-backed insights for brands feeling the hit of the current financial climate

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Junior to Creative Director of Continuous in seven years

Creative Director, Richard Pay reflects on his career journey at Continuous

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How to make your brand stand out in a recession featured in The Telegraph

The big opportunity most brands miss during times of financial crisis

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Dirty Cash: Knowing your financial worth as a creative

Senior Copywriter, Olivia Downing’s contribution to our online series, An Alternative View

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It’s time for boys to get periods

Former Intern, Millie Harrison’s contribution to our online series, An Alternative View

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