The latest from the Continuous studio.

Are female board members more guilty of greenwashing?

Marketing Director, Bec Peel, looks into this recent claim and offers her thoughts on how you can avoid it

All

Finding the perfect partner: The art of brand matchmaking

Managing Director of Continuous, Stephen Ardern on finding the perfect partner, embracing the bizarre, and firing up nostalgia

All

Are new year’s resolutions dead?

Our Marketing Director’s plea to brands to help us ditch new year’s resolutions once and for all

All

Strategic Thinking Part 1: What is brand strategy?

Strategy Director, Caroline Whittaker, gets to the core of what strategy means and breaks down our ‘360 approach’ with brands

All

Fusion Pale Ale: Launching a new beer to celebrate industry, collaboration, and community

A cross-supplier collaboration between the very best of the beer industry launching this February

All

All AI want for Christmas

How the magic of Midjourney helped make Christmas for Primark

All

When is the best time to launch your Christmas campaign?

Olivia makes the case that launching Christmas campaigns early is not only predictable and oversaturating the market, it can be fundamentally damaging to creative industries

All

Collaboration for Menopause Awareness Month

Aiming to change the cultural zeitgeist for menopausal women

All

SS24 brand campaign essentials

Strategy director, Caroline Whittaker, on fail-proof campaign essentials, making a big splash, and her timeless advice to all brands

All

Flower Power: A sustainability campaign for Primark Cares to put Manchester in bloom

From illustration to shop window – a look behind a powerful, floral campaign with a very tight turn-around

All

The subtle art of giving a f**k

Insight into the work culture at Continuous by someone who didn't make the rules

All

Good to globe

Five steps for success when repositioning a global brand

All

Styling sustainability with simplicity – part 01

Making the complex clear with Primark Cares – the first edition of our four-part series on building sustainability into your fashion brand

All

5 simple ways to launch your rebrand internally

Get your people onboard, excited, and championing change using these key takeaways from Primark’s Love The Feeling rebrand

All

Here’s to the haters

Why having haters can sometimes be a good thing for brands – by Associate Creative Director, Olivia Downing

All

The work that made me

Creative Director, Steve Conchie, shares the work that has influenced his career

All

The Hidden Asset: Understanding the Importance of Brand Equity

A 4-part guide for marketers on how to build brand equity by MD, Stephen Ardern

All

Barbie x Primark

MD, Stephen Ardern on why Primark’s collaboration with Mattel is a match made in Barbie Land

All

Olivia Downing receives Honorary Master of Arts from Leeds Arts Uni

In recognition for her work and support for women within the advertising industry

All

Steve Conchie joins as Creative Director

Meet our new leadership line up

All

Taking Bulgaria’s homegrown tech hub global

Bulgaria’s tech scene is thriving – but how can it overcome its obstacles and finally receive the global recognition it deserves

All

What makes a great brand campaign in 2023?

Five key components to focus on from our Strategy Director, Caroline Whittaker

All

The benefits of building sustainability into your brand strategy

Doing what’s best for people, planet, and profit

All

‘Unpredictable is my prediction for 2023’

Managing Director, Stephen Ardern, discusses what he predicts businesses can expect this year

All

Four reasons to invest in brand building during times of financial crisis

Research-backed insights for brands feeling the hit of the current financial climate

All

Junior to Creative Director of Continuous in seven years

Creative Director, Richard Pay reflects on his career journey at Continuous

All

How to make your brand stand out in a recession featured in The Telegraph

The big opportunity most brands miss during times of financial crisis

All

Dirty Cash: Knowing your financial worth as a creative

Senior Copywriter, Olivia Downing’s contribution to our online series, An Alternative View

All

It’s time for boys to get periods

Former Intern, Millie Harrison’s contribution to our online series, An Alternative View

All