A series of floating floor samples in a concertina arrangement

The Spacia Collection


Making a trusted brand’s launch beautifully simple.


increase in launch film views on LinkedIn, compared to the previous best


increase in Instagram teaser film views, compared to the previous highest

A close up image of the top corner of the Spacia folder
The ambition

The global luxury vinyl tiles (LVT) market is estimated at over $20bn, growing rapidly and becoming more competitive. With more choice than ever, commercial specifiers are spoilt for choice with colours, patterns and laying pattern options providing almost unlimited options.

For its new Spacia launch, Amtico wanted to clearly differentiate it from its made-to-order range, offering value for money while retaining design quality.

Close up of CGI tiles
The insight

Commercial specifiers are incredibly time-poor and rely on simple flooring solutions that just work—creating unique and durable solutions. To them, quality means products that can be effortlessly installed and deliver every time.

Image of a direct mailer postcard for Spacia
The idea

Building on Spacia’s existing reputation for simplicity, the new collection launch celebrates the combination of beautifully designed products and the ease with which they can be installed.

‘Beautifully simple; for when your floor needs to be there in days, installed in hours and fresh for years.’

An iPhone showing an advert for Spacia on Pinterest
An iPhone showing an Instagram stories post
A book of swatches related to the flooring samples
A small samples box for Spacia
A large sample box for flooring planks
A man with a tote bag over his shoulder
An iPad showing a digital sales presenter
The impact

Taking a benefit-led approach appeals to specifiers who know what they want, reflects the ‘beautiful simplicity’ of how the product works and looks, and positions Amtico Spacia as the perfect partner that delivers beautifully every time.

A close up of the Spacia folder
Never stand still

When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.

Ready for change?
Let’s talk

Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.