A reason to see doors differently
With increased competition from low-cost imports, Masonite needed to show that its new Portfolio range offered more than a standard door – it had to give specifiers and end customers a reason to choose Masonite and see doors differently.
What if doors became the creative centrepiece?
Doors. The first thing you see… but the last thing on the list. As such, they’re the one thing to be value engineered or swapped for cheaper alternatives. What if they could become the hero of a room, a key piece of furniture, and a central element of creative design?
Scope for individual expression
‘Let more originality in’ repositions doors as a source of inspiration, giving specifiers scope for design-led solutions and homeowners a chance for individual expression.
The creative hero
Portfolio transformed perception of doors from functional to creative, becoming a hero product that anchored the broader ‘Defining Spaces’ campaign and gave customers confidence to express their own design vision.
