Chaos
Rebrand
Ambition
Chaos had a category-defining product in V-Ray, but ambitious growth meant reducing reliance on its superstar. To realise its full potential, the brand needed to elevate its entire portfolio and become synonymous with end-to-end visualisation.
Insight
Chaos helps creators visualise anything they can imagine – optimistic, boundless, digital worlds. Why not create its own, that enabled selling across its entire ecosystem of products?
Idea
‘Create your world’ positions the products as building blocks of creativity, empowering users to create their world, their way. And a simplified product and naming architecture shifts equity from product to brand.
Impact
In under a year, Chaos had redefined visualisation. The brand unlocked new commercial value, enabled cross-selling across its portfolio – and helped fuel a merger with Enscape, creating a global leader in visualisation.
“Since our new look launched, I have been amazed at how seemingly effortlessly the brand has been adopted and accepted. We made some big changes and to see the new branding serving its purpose and effectively tying our products and company together is very rewarding.”
Melissa Knight
Creative Director of Marketing at Chaos
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.