Chaos
Building pride in the global home of visualization
Chaos has set its sights on being the world’s leading 3D visualization technology company.
Following a merger with Enscape (specialists in architecture visualisation) and further acquisitions in 3D product and people modelling, the brand needed to reflect its industry leading position and build a sense of pride under a united vision.
To move from a network of connected businesses, to a brand platform with global relevance, Chaos needed a defining idea.
In advancing how the world brings ideas and creativity to life through vivid 3D experiences, Chaos’ strength is constantly being at the forefront of what’s next – with no limit to where it can go or what it can do. There’s always more that’s possible.
This brand idea ‘Always more to see’ is brought to life through an evolved visual identity and encapsulated in the tagline ‘Defining Visualization’.
To respectfully evolve Chaos, the former 2D brand icon comes to life as a cube. It now serves as not only the ultimate toolbox for limitless visualization, but a virtual space where new worlds and capabilities can be explored and admired.
From everyday functional messaging to more dynamic highlighting of industry-specific parallel worlds and depictions of product-specific capabilities, the defining cube device delivers the flexibility needed to showcase a plethora of brand stories in a coherent way.
Defining visualization confidently positions Chaos as progressive pioneers in the new era of immersive visualization.
The brand’s new platform empowers vivid realities where ingenuity and vision meet, enabling users to explore new objects, places, and worlds, as well as share stories and inspiration to experience brands in engaging ways.
We empower our customers to realise and share their ideas and creative visions. With Chaos there’s always more to see, and we’re here to show what’s possible. The team at Continuous has been instrumental in bringing that to life across our new brand platform to confidently position us as the home of visualization.
Melissa Knight
Creative Director of Marketing
We’re constantly lighting the way forward, as we have done for over 25 years. Our DNA ensures that boundaries are pushed and higher standards are achieved. Defining visualization perfectly captures everything that we’re about - now and for the future.
Julian Gros
Brand Director
When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.