Chaos
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Chaos has set its sights on being the world’s leading
3D visualization technology company.
Following a merger with Enscape (specialists in
architecture visualisation) and further acquisitions
in 3D product and people modelling, the brand needed
to re ect its industry leading position and build a sense
of pride under a united vision.
To move from a network of connected businesses, to a
brand platform with global relevance, Chaos needed a
defining idea.
In advancing how the world brings ideas and creativity
to life through vivid 3D experiences, Chaos’ strength
is constantly being at the forefront of what’s next –
with no limit to where it can go or what it can do.
This brand idea ‘Always more to see’ is brought to life
through an evolved visual identity and encapsulated in
the tagline ‘Defining Visualization’.
To respectfully evolve Chaos, the former 2D brand icon
comes to life as a cube. It now serves as not only the
ultimate toolbox for limitless visualization, but a virtual
space where new worlds and capabilities can be explored
and admired.
From everyday functional messaging to more dynamic
highlighting of industry-specific parallel worlds and
depictions of product-specific capabilities, the defining
cube device delivers the exibility needed to showcase
a plethora of brand storytelling in a coherent way.
Defining visualization confidently positions Chaos
as progressive pioneers in the new era of immersive
visualization.
The brand’s new platform empowers vivid realities
where ingenuity and vision meet, enabling users to
explore new objects, places, and worlds, as well as
share stories and inspiration to experience brands in
engaging ways.
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.