FeverTree
The Pursuit of Flavour
Ambition
For years, mixers were an afterthought – artificial, compromised, and unworthy of the spirits they served. To break into the US, Fever-Tree needed to challenge that norm and prove its commitment to flavour, craft and care.
Insight
If ¾ of your drink is a mixer, it has to be the best. But being the best means knowing where flavour begins – deep in nature, history and place.
Idea
‘The Pursuit of Flavour’ retold Fever-Tree’s 18-month journey through British Library archives, landscapes and cultures to find ingredients with real depth. A magnetic brand story that stood against a world dulled by compromise.
Impact
The film brought this obsession to life – celebrating the land, characters and passion behind every bottle. It evolved into a TV ad and a launchpad for US growth, driving double-digit revenue growth year after year.
When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
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