Innocent
Mighty Minis
Ambition
Health shots were booming, just not for Innocent. As copycats chipped away at market share, Innocent saw a chance to squeeze back in with a punchy new product in a mini format that also met their bold recycling standards.
Insight
People grab shots to feel good, fast. But with barely any label space to work with, we needed to deliver product benefits at a glance, while making them unmistakably Innocent
Idea
Mighty Minis did the heavy lifting. Where others led with ingredients, we led with impact – dialling up feel-good effects and letting the ‘dude’ brand mark do the talking, with no name needed.
Impact
Mighty Minis is a little health shot making a big brand move. The final bottle is one of eight feasible, fully recyclable structural designs, ensuring Innocent stands out – not only on shelf – but by redefining the sustainability game in the health drinks market.
“We pushed Continuous to come up with something that stands out and they came back with a great solution, providing lots of stand out for such a little bottle. Their creative thinking and innovative ways of working have ensured that the design was not impacted due to the bottle constraints.”
Innocent
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
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