Why a sprint?
Liverpool was already doubling for New York and Gotham on screen, but LFO’s brand lacked the cinematic weight needed to compete for major international studio spend.
The breakthrough
By uncovering everything that makes the city the best place to film screen content – from feeling at home in an intimate city with big characters to giving people moments they’ll never forget – Liverpool ‘brings more to your story’.
The impact
With a typemark inspired by cinematic aspect ratios and a bold ‘film-first’ aesthetic, LFO gained an identity built for the spotlight, and the professional authority to engage the global market, positioning Liverpool as a true creative partner.
