Making a splash
Following Villeroy & Boch’s acquisition of Ideal Standard, both brands needed to make a splash at ISH 2025, the leading HVAC and water trade fair. For the first time appearing together as a group, the challenge was to communicate their combined capabilities while respecting each brand’s heritage and expertise.
One complete offer
On their own, V&B and Ideal Standard are superbrands – V&B in ceramics, Ideal Standard in fittings – but together, they have unmatched potential. What if their combined strength could be expressed as a single, coherent force, inspiring architects, specifiers, and the industry to see the group as a true bathroom powerhouse?
The ripple effect
'Inspire more. Create more. Together' expresses the ongoing impact created by combining two power brands. The ripple effect. Not just within the industry, but in people's lives.
A design powerhouse
ISH 2025 (and subsequently Clerkenwell Design Week) positioned the group as a design powerhouse, showcasing innovation, craftsmanship, and the combined benefit of two market leaders – redefining the future of bathroom design, together.
