Before the score matters
In a game dominated by performance-led giants, Mitre, the world’s oldest football brand, wanted to reconnect with the youngest players and shift the conversation from performance to grassroots.
Where the game begins
For a child, a football isn’t about speed or statistics. It’s about belonging, imagination and joy – sparking confidence, creativity, and connection from the very first kick.
A form of self-expression
Scriball is a new product and brand for 2–5 year-olds that reimagines football as self-expression. From a simple character sketch comes a colourful world of creativity and fair play, helping kids design their own keepsake ball. No pressure. Just joy.
A new generation of fans
Scriball redefined Mitre’s relevance for a new generation – sparking brand love early, unlocking new retail channels, and fuelling lasting partnerships with Disney, Marvel and Star Wars.
