Mitre
Scriball
Ambition
In a game dominated by performance-led giants, Mitre wanted to redefine where football begins. As the world’s oldest football brand, its goal was to connect with a much younger audience and shift the focus from performance back to grassroots.
Insight
To a child, a ball isn’t just a toy – it’s identity, imagination and belonging. Football at this age becomes a world of self-expression, creativity and not competition.
Idea
Scriball is a new product and brand for 2–5 year-olds that reimagines football as self-expression. From a simple character sketch, we built a colourful world of creativity and fair play, helping kids design their own keepsake ball. No pressure. Just joy.
Impact
Scriball redefined Mitre’s relevance for a new generation – sparking brand love early, unlocking new retail channels, and fuelling lasting partnerships with Disney, Marvel and Star Wars.
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.