Primark is one of the largest high street retailers in the world; present in 16 markets with over 65,000 staff. We’ve been working with the brand to bring its diverse product ranges, customer experience and sustainability initiatives into a distinctive, unifying brand platform – one that allows the brand to flex as Primark grows globally and innovates to meet customer needs now, and in the future.

When many beloved brands are going into administration or moving online, this more emotive umbrella proposition drives not just the way Primark speaks, but how they show up and behave; ensuring people are queuing round the block for many years to come.

Never stand still

When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.

Ready for change?
Let’s talk

Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.