July 10, 2024

Uniform Group announces new board appointment

Strategy Director, Caroline Whittaker, is appointed to the group board



Continuous Strategy Director, Caroline Whittaker, is appointed to the group’s board to strengthen its strategic capability.

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This month, Liverpool-based Uniform Group appoints Strategy Director, Caroline Whittaker, to its board of directors.  

Caroline has played a pivotal role in growing the strategy function in Continuous – Uniform’s brand agency – and the appointment is designed to strengthen the Group’s overall strategic capability, as well as bolster Continuous’ representation at Group level.

Continuous Managing Director, Stephen Ardern, says:

Caroline has been instrumental in Continuous’ success, fostering high levels of trust with clients, partners and peers. She has a valuable ability to create simple, actionable and effective strategy, and our clients are responding to that. It seems only right that she should not only help to shape our clients’ businesses, but also use her experience to confidently mould Continuous’ future.

Uniform Group Founder and CEO, Nick Howe, adds:

Uniform Group businesses blend strategy, creativity and technology to help our clients understand, navigate and better prepare for the future. Caroline’s appointment to the board reflects the impact she’s had on Continuous and what she can do for the rest of our business.

Caroline began her career in marketing at BAFTA in Los Angeles, moving into client consultancy and strategy roles for independent creative agencies across the Northwest. Having worked with diverse clients including Amtico, Ideal Standard, Fever-Tree, Diageo and PlayStation, her passion lies in uncovering unique insights to solve business and customer problems; inspiring creatives and internal teams to deliver real impact both culturally and commercially.  

Caroline Whittaker, Strategy Director, comments:

I’m thrilled to be joining the board at such an exciting time of growth. I’m looking forward to using the strategic thinking I employ with clients to make an impact across the business.


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