As the originator of luxury vinyl tile flooring, Amtico have an enviable position with a reputation based on quality and unique design. However, with competitors imitating their approach and newer but inferior products coming onto the market, we’ve worked with them to ensure they maintain their leadership position by provoking connections that go beyond product.

A new compelling brand platform based on care at every step of the flooring journey leverages all the advantages the brand already has,but presents them in a more emotive way.Our platform has the flex to support future product innovation and to unify all the diverse needs of the audience groups - from employees and retailers to end-users.

Never stand still

When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.

Ready for change?
Let’s talk

Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.