Bedrock Gin
Capturing the spirit of the Lakes within Bedrock Gin’s redesign
Bedrock Gin begins as a true underdog story. Built from local community support and defined by phenomenal quality, it quickly became a challenger brand within the fiercely competitive gin market.
Wielding a disruptive brand identity was the only thing standing between their ambitions for listing in mainstream distributors
At the time, the gin market had swiftly boomed across the one billion mark in an array of tastes and flavours. Despite their low profile, Bedrock's potential was recognised throughout the industry.
Not only did they pull heavy punches against established Goliaths with deep pockets, but their Lake District-inspired roots and tastes won them regular accolades and awards.
'The spirit of the Lakes'. We crafted a compelling narrative around Bedrock's unique Lake District-inspired roots. Our brand assets ranged from packaging, website, film and digital, and worked to emphasise the landscape's uplifting, timeless spirit and magnetic charm.
By using clean topographical lines, embossed characteristics and distinct markings to reflect the land's rugged features, we built an eye-catching bar presence to live far beyond the first pour.
Redesigning an unforgettable brand with considered and premium compositions to match their smooth tasting notes and heritage enabled Bedrock to secure listings in Booths & Ocado, Matthew Clarke wholesalers, and Masters of Malt.
When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.