Together
Opening Doors since 1974
Ambition
Together has spent 50 years helping people realise their property ambitions with finance that works in the real world. To fuel future growth, it needed a standout campaign to boost awareness and acquisition, showcasing its human, relationship-driven approach.
Insight
In a fast-moving, uncertain market, fear of missing out on the right property is real. While others rely on algorithms, Together looks at the bigger picture, empowering underwriters to make smart, human decisions.
Idea
By looking for ways to say ‘yes’, Together has designed its loans and mortgages to be more accessible – which means it can open doors, even when other lenders may close them.
Impact
Set for two bursts of activity, the campaign combines Together’s history and heritage as a trusted lender with its ability to build meaningful relationships with its customers to unlock their brighter future.
“The Continuous team has been a committed strategic and creative partner throughout this project. By tapping into customer frustrations and showing how we care more about our customers’ futures than their past, the campaign sets us up to be considered earlier in the lending process.
“Whether they’re wanting their first step on the property ladder, the home of their dreams, or building a successful property portfolio, Together is the lender that can help them succeed by making finance work for them in the real world.”
Janine Ferry
Group Head of Marketing at Together
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.