Villeroy & Boch Group
Debuting a unified powerhouse at ISH 2025
Ambition
With the industry watching closely following Villeroy & Boch’s acquisition of Ideal Standard, both brands had to make a splash for their first time together at ISH, the leading trade fair for HVAC and water.
Insight
On their own, Villeroy & Boch and Ideal Standard are superbrands, pioneers in ceramics and fittings respectively. Together, the brands form a bathroom powerhouse, increasing the group’s competitiveness.
Idea
'Inspire more. Create more. Together' expresses the ongoing impact created by combining two power brands. The ripple effect. Not just within the industry, but in people's lives.
Impact
Marking a pivotal moment in V&B Group's history, ISH 2025 (and subsequently Clerkenwell Design Week) showcased the company’s shared passion for design, innovation and craftsmanship – confirming the brands' commitment to redefining the future of bathroom design, together.
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When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
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