SenseMaker: Clarity when your business is changing
Change creates questions. Sense Maker helps leadership teams work out which ones matter and what to do about them.
A new leadership team. A merger or acquisition. Shifting business priorities. Ambitious growth plans.
Change brings opportunity, but it can also create uncertainty. What’s working? What’s holding the business back? What needs to change? And where should you focus your time, energy and investment to make the biggest difference?
When you’re under pressure to deliver results, finding the time and space to answer these questions isn’t always easy.
That’s why we’ve created Sense Maker.
One day to make sense of what matters
Sense Maker is a focused, one-day strategic workshop designed for marketing leaders navigating change.
Working alongside your leadership team, we bring an experienced outside perspective, constructive challenge and a structured approach to help you cut through complexity, tackle ambiguity and establish a clear direction.
Together, we’ll work through four questions:
- PROTECT: What already creates value and deserves to be strengthened?
- EVOLVE: What needs to change to support future growth?
- PRIORITISE: Where should you focus to make the greatest impact?
- PARK: What can wait, freeing up time and resources for what matters most?
From clarity to action
This isn’t about creating another lengthy strategy document. It’s about giving you and your team the confidence to make decisions and move forward.
You’ll leave with three practical outputs:
- Brand Challenge Map: A clear picture of the challenges, opportunities and barriers to growth.
- Protect vs Evolve Framework: A shared understanding of what to build on and what needs to change.
- Strategic Priority Plan: An actionable set of priorities to focus effort and investment where they’ll make the biggest difference.
The result? Greater leadership alignment, clearer priorities and a practical plan to build momentum.
A small investment. A valuable step forward
Sense Maker is deliberately designed to be straightforward and accessible, without the time or financial commitment of a larger brand strategy project.
For a fixed fee of £3,750 + VAT and expenses, we’ll undertake the necessary preparation, facilitate a one-day session with your senior team and provide a clear set of outputs and recommendations, followed by a review session.
One day. An outside perspective. A clearer way forward.
If your business is navigating change and you could benefit from greater clarity on what comes next, we’d love to talk.
