Drinks menu: Drinks brand projects designed to shake-up the market
Get a taste of our impact-led drinks branding work with a menu of projects from Carlsberg and Fever-Tree to Innocent Drinks, Gatorade, and more
![](https://cdn.prod.website-files.com/63c7fc4a43ebcf83151720b3/6661d9a73022b03c9976ece6_fever-tree-24.png)
Fever-Tree
Brand film
Capturing Fever-Tree’s 18-month, cross-world quest to uncover timeless flavours in the captivating brand film, the Pursuit of Flavour. The film evolved into a TV ad allowing Fever-Tree to go from strength to strength in the US, with revenue in double-digit growth every year since its creation.
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Carlsberg
Brand experience
Transforming Carlsberg and Liverpool FC’s long-term partnership into a hospitality experience at Anfield Stadium featuring the Liverpool Legends mural hand-painted by Japanese muralist, Dragon76. Hugely popular with fans, videos documenting the project went viral across fan sites and on Carlsberg’s own channel.
Discover the making of the mural
![](https://cdn.prod.website-files.com/63c7fc4a43ebcf83151720b3/665755f36298f3c6b35f0040_Carlsberg%20Experience%20Mural-08.png)
Bedrock Gin
Brand redesign
The elementally uplifting ‘Spirit of the Lakes’ redesign that enabled Bedrock to secure listings in Booths, Ocado, Matthew Clarke wholesalers, and Masters of Malt.
![](https://cdn.prod.website-files.com/63c7fc4a43ebcf83151720b3/665841a93879886001b74756_bedrock-02.png)
Fusion IPA
Product launch
Collaborating with the best in the beer industry to launch a keg-only, community beer designed to drive footfall back into pubs and bars across the UK. Sold at cost to ensure a positively disproportionate GP for venues, kegs sold out within the first week.
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Gatorade
Partnership branding
Co-branding Wrexham AFC’s football stadium, STōK Cae Ras, to celebrate the team’s newly appointed hydration partner, Gatorade. Targeting high-traffic hot spots at the stadium, Gatorade can expect to feature prominently in series 3 of the ‘Welcome to Wrexham’ documentary currently showing on Disney+, featuring the club’s Co-Chairman, actor Ryan Reynolds.
Case study coming soon – but if you'd like to know more now, email enquiries@wearecontinuous.net for details
![](https://cdn.prod.website-files.com/63c7fc4a43ebcf83151720b3/66584d702ca376c1341ff3fd_gatorade-01.png)
Innocent Drinks
Product identity
Providing stand out for Innocent’s new health shot, Mighty Minis, by creating a sustainable product identity with fully recyclable packaging that creatively overcame bottle constraints.
![](https://cdn.prod.website-files.com/63c7fc4a43ebcf83151720b3/665850a526e92bdac03a1ff7_ezgif.com-animated-gif-maker%20(29).gif)
If you’d like to learn more about our experience within the drinks industry, please contact our Senior Client Director and drinks branding specialist, David Beattie via david.beattie@wearecontinuous.net
When uncertainty and shifting expectations are the new normal, brands no longer need radical transformation. What’s needed is long-term thinking and the ability to adapt quickly.
Start with an email, and we’ll be in touch within 24 hours to organise a phone call, video chat, or face-to-face coffee – whatever works best for you.