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Creative

June 17, 2024

Drinks menu: Drinks brand projects designed to shake-up the market

Get a taste of our impact-led drinks branding work with a menu of projects from Carlsberg and Fever-Tree to Innocent Drinks, Gatorade, and more

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Six distinctive projects for world-class brands across the drinks industry

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Fever-Tree

Brand film 

Capturing Fever-Tree’s 18-month, cross-world quest to uncover timeless flavours in the captivating brand film, the Pursuit of Flavour. The film evolved into a TV ad allowing Fever-Tree to go from strength to strength in the US, with revenue in double-digit growth every year since its creation. 

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Carlsberg

Brand experience 

Transforming Carlsberg and Liverpool FC’s long-term partnership into a hospitality experience at Anfield Stadium featuring the Liverpool Legends mural hand-painted by Japanese muralist, Dragon76. Hugely popular with fans, videos documenting the project went viral across fan sites and on Carlsberg’s own channel. 

Discover the making of the mural

Bedrock Gin

Brand redesign 

The elementally uplifting ‘Spirit of the Lakes’ redesign that enabled Bedrock to secure listings in Booths, Ocado, Matthew Clarke wholesalers, and Masters of Malt.

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Fusion IPA

Product launch

Collaborating with the best in the beer industry to launch a keg-only, community beer designed to drive footfall back into pubs and bars across the UK. Sold at cost to ensure a positively disproportionate GP for venues, kegs sold out within the first week.

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Project: Fusion IPA – Brewed by the community, for the community

Gatorade

Partnership branding 

Co-branding Wrexham AFC’s football stadium, STōK Cae Ras, to celebrate the team’s newly appointed hydration partner, Gatorade. Targeting high-traffic hot spots at the stadium, Gatorade can expect to feature prominently in series 3 of the ‘Welcome to Wrexham’ documentary currently showing on Disney+, featuring the club’s Co-Chairman, actor Ryan Reynolds.

Case study coming soon – but if you'd like to know more now, email enquiries@wearecontinuous.net for details

Innocent Drinks

Product identity 

Providing stand out for Innocent’s new health shot, Mighty Minis, by creating a sustainable product identity with fully recyclable packaging that creatively overcame bottle constraints. 

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If you’d like to learn more about our experience within the drinks industry, please contact our Senior Client Director and drinks branding specialist, David Beattie via david.beattie@wearecontinuous.net

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